Can I
Recycle
This?

We want to help you answer this question and get materials where they belong.
THE PROBLEM

Recyclability is not universal.

There are many variables.

Communities have a local approach to solid waste management (SWM) and recycling. Many rely on traditional outreach and education campaigns to increase awareness about how and why to recycle. The recycling rate in the US has not risen above 34%, however, there is still significant contamination in the recycling stream. Therefore, the programs are only moderately successful, yet remain expensive, time-consuming and cumbersome.
a disposable coffee cup

Market forces are at play.

In 2017, China ended the import of the world’s waste, forcing countries like the US to handle their less valuable recyclables domestically. Prior to this, the US shipped 693 million tons of plastic waste to China for processing and recycling. For perspective, this is the equivalent weight of 1,898 Empire State Buildings. Western economies have historically shipped recyclables and plastic waste to developing economies, who struggle to handle their own waste.
Plastic going through the recycling process
THE SOLUTION

location specific information

Information at your fingertips.

Recycling is one aspect of combating waste in the environment. It is a necessary step in the move towards a circular economy. It is also one of the most economically viable options for processing plastics. The world needs more than $500 billion of investment to stop plastic from reaching the ocean. We are doing our part to inform, educate and technologically revolutionize recycling for consumers and companies. 

Drive commerce through technology.

It's imperitive that we drive commerce towards a circular economy model. We at CIRT are here to build a ecosystem within commerce where products and packaging are accounted for and managed correctly by both consumers and businesses through technology.
THE TECH

This is how we do it

Object Identification

By identifying what is recyclable and what is not, we can begin to analyze which products materials should be replaced or redesigned.
a disposable coffee cup

Up to date database

This can’t be done without data, though, and we are here to collect that data. Our data is curated by experts and contains information on thousands of products.
We want to avoid this.
THE TEAM

Meet the team

Katherine Shayne

With a masters in environmental engineering, Katherine Shayne is Co-Founder and resides as CEO, having been trained in entrepreneurship at UGA. Her background involves the use of citizen-science to measure, track, and predict leakage of waste in the natural environment. She has worked with innovative think-tanks seeking to use the power of industry, NGOs and government to rethink plastic packaging, as well as ocean plastic sourcing companies to develop standards for “Ocean Plastic” material in clothing and textiles.

Dr. Jenna Jambeck

Dr. Jenna Jambeck is Co-Founder and primary advisor. She has been working in solid waste for over 24 years, is a distinguished professor of environmental engineering, and a world-leading scientist in the field with vast local and global connections created through her international work with the US State Department, the United Nations and the National Geographic Society.

Plastic going through the recycling process

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